Marketing design for an e-commerce startup
Brand identity and marketing materials for a smart shopping digital product.
Client context
Product — a browser extension and web app that enables users to shop online at lower prices through partner brands.
Throughout this project, I created various marketing and UI materials, for example, the "Brand of the Day" marketing campaign, blog covers and assets, advertising banners for the website, social media posts, HTML email templates, and other graphics.
Website banners and promo sections (UI)
A series of landing page banners promoting popular discounted products to attract potential users (smart shoppers) to the platform.
Marketing promo campaign assets
Partner brands were also promoted through discounts applied across their entire product catalog to attract new users. These campaigns were featured on the website and across social media channels.
Website UI design & blog assets
Blog creatives designed in accordance with the brand identity.
Marketing emails design
Marketing email designs promoting partner brands and storewide discounts, designed to increase engagement and conversions while maintaining brand consistency.
