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Marketing design for an e-commerce startup

Brand identity and marketing materials for a smart shopping digital product.

Marketing design for an e-commerce startup — Product UI/UX Design Case Study

Client context

Product — a browser extension and web app that enables users to shop online at lower prices through partner brands.

Throughout this project, I created various marketing and UI materials, for example, the "Brand of the Day" marketing campaign, blog covers and assets, advertising banners for the website, social media posts, HTML email templates, and other graphics.


Website banners and promo sections (UI)

A series of landing page banners promoting popular discounted products to attract potential users (smart shoppers) to the platform.

Marketing design for an e-commerce startup — Website banners and promo sections (UI) (1)Marketing design for an e-commerce startup — Website banners and promo sections (UI) (2)
Marketing design for an e-commerce startup — Website banners and promo sections (UI) (1)Marketing design for an e-commerce startup — Website banners and promo sections (UI) (2)
Marketing design for an e-commerce startup — Website banners and promo sections (UI)

Marketing promo campaign assets

Partner brands were also promoted through discounts applied across their entire product catalog to attract new users. These campaigns were featured on the website and across social media channels.

Marketing design for an e-commerce startup — Marketing promo campaign assets (1)Marketing design for an e-commerce startup — Marketing promo campaign assets (2)
Marketing design for an e-commerce startup — Marketing promo campaign assets (1)Marketing design for an e-commerce startup — Marketing promo campaign assets (2)
Marketing design for an e-commerce startup — Marketing promo campaign assets

Website UI design & blog assets

Blog creatives designed in accordance with the brand identity.

Marketing design for an e-commerce startup — Website UI design & blog assets (1)Marketing design for an e-commerce startup — Website UI design & blog assets (2)
Marketing design for an e-commerce startup — Website UI design & blog assets
Marketing design for an e-commerce startup — Website UI design & blog assets (1)Marketing design for an e-commerce startup — Website UI design & blog assets (2)

Marketing emails design

Marketing email designs promoting partner brands and storewide discounts, designed to increase engagement and conversions while maintaining brand consistency.

Marketing design for an e-commerce startup — Marketing emails design (1)Marketing design for an e-commerce startup — Marketing emails design (2)
Marketing design for an e-commerce startup — Marketing emails design (1)Marketing design for an e-commerce startup — Marketing emails design (2)
Marketing design for an e-commerce startup — Marketing emails design (1)Marketing design for an e-commerce startup — Marketing emails design (2)

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